Completed

North American International Auto Show Activations (Ford) 

User Experience and Experiential Design, 2015 

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Imagination, Inc. contracted me to create what was to become 7 activations that would be utilized in the Auto Show in order to showcase brand new innovations on Ford vehicles at the time. For each, I took the theme or goal of the feature and created a unique attraction that would fit each. So, for instance, to showcase Park Assist, I created a game in which users would attempt to park their vehicle (I purposefully made it hard to do), with a direct comparison to the computer doing it on its own. My involvement with these wass from ideation/wireframs to mockups, to working with vendors that I curated for delivery.           

The activations were a large success, with several of them being re-used in other years and locations.