Aaron McCray

A split position where I create multimedia marketing experiences (videos, interactives, gamefied experiences) and am an Instructional Designer for multiple General Motors sales and promotional projects.

As a Lead UX Designer, I was in charge of designing the overall experience of the MyBrand series of General Motors apps, as well as some in-vehicle console design. I also mentored junior designers.

At JPMorgan, I created and developed many internal learning experiences including the DevLearn award winner for best E-Learning of the year. I also managed junior designers, developers, and graphic designers.

Worked hand in hand with developers to create 30+ interactive experiential engagements for multiple clients (Samsung, Target, etc.) for in-store displays, marketing engagements, and events. The engagement design included, but was not limited to: video game design, interactive kiosks, multimedia design (including video/sound editing, 3D animation and modeling), and digital art.

I created an internal-facing web based training course called 'The Ultimate Risk Warrior' that was submitted to the DevLearn conference and won a Best In Show award.

My independent game, AAG for short, was a runner-up in Microsoft's Dream Build Play competition for the XBox 360.